Understanding Customer Needs​

It can be challenging for organizations to truly understand their customers and their customers' needs. Traditional customer feedback mechanisms and surveys are limited in the quality of information that can be learned. Conversations with customers are typically transactional in nature as staff work to "make the sale" and defend current processes and offerings.


We help you truly understand your customers' key needs with our Facilitated Customer Review process (FCR). We talk with your customers or potential customers one-on-one via in-depth conversations to holistically understand them (not just as a customer but as a person or organization). We then seek to understand the opportunities for your organization to better serve these customers.